01The Challenge
In a supply chain business, a manufacturer’s website forms part of the initial supplier assessment. Procurement managers, packaging teams and commercial partners need to understand the company, assess whether its products fit their requirements and find a clear route to sales.
Raga Parsian’s range—from stretch and shrink films to packaging and promotional bags—called for a structure that explains the features, applications and benefits of each product group. Product information also needed to sit alongside the company’s capabilities, giving buyers context about both the product and its manufacturer.
The experience needed to accommodate Persian- and English-speaking audiences across different screen sizes, from an initial product check on a phone to a more detailed review and enquiry on a desktop.
02The Solution
The website was designed and developed around the industrial buyer’s journey: discover the company, explore product categories, review features and applications, and start a commercial conversation.
Dedicated product pages and separate information, features and benefits sections provide a structured reference for evaluating the range. A downloadable catalogue supports further review and allows product information to be shared within a purchasing team.
Responsive layouts adapt the presentation for mobile, tablet and desktop screens. This keeps product information and contact routes available across devices, including when a buyer opens a product link shared through a messaging app or during a business conversation.
The pre-order form captures the contact or company name, selected product, target market, contact details and enquiry description. It gives visitors a defined way to communicate their requirements and provides initial information for a sales discussion.
Persian and English versions make the company and product range accessible to both language groups. Together, company information, product pages, the catalogue and contact options provide an official reference that Raga Parsian can share in sourcing and partnership discussions.
