01The Challenge
For a manufacturer serving business customers, a catalogue forms part of the sales conversation. Buyers need to understand the company’s offering, explore product categories and locate information relevant to their requirements. The design needs to balance company introduction, product presentation and readability.
Corporate stationery represents the company in everyday correspondence. The challenge was to maintain a coherent identity across materials with different formats and functions, connecting commercial presentation with formal communications and carrying the design through to usable printed outputs.
02The Solution
Foodex Digital approached the catalogue and stationery as a connected collection. Shared visual elements established continuity, while each format was developed around its purpose: presenting products or supporting formal company communications.
The catalogue’s page structure and information hierarchy were developed to support an organised review of the product range. Images, headings and text work together to guide readers through the material, providing the sales team with a defined reference for presentations and follow-up conversations.
The stationery applies the same visual language to administrative needs. Logo placement, colour, typography and information areas were considered as related elements, giving the materials a shared identity while preserving their practical function.
The scope continued through print-file preparation and printing. Keeping design and print within one project provided continuity from the visual concept to the physical materials.
The result was a coordinated collection of printed business tools for Raga Parsian: materials for presenting products, supporting commercial discussions and maintaining the company’s identity in formal communications.
