01The Challenge
In the bottled water category, product specifications alone cannot communicate everything a brand stands for. Light Blu also places emphasis on packaging, lifestyle and the experience of serving water—qualities its digital presence needed to express.
The project brought together two requirements: a space for the brand’s personality and a practical source of information. Visitors needed to understand Light Blu, explore the differences between its products and identify suitable options for daily use, family occasions or hospitality. Business customers also needed access to relevant information and ways to contact the company.
02The Solution
Foodex Digital designed and developed Light Blu’s website around the relationship between brand, product and occasion. The page structure connects the brand story with the product range, presenting each bottle in the context of its use—from daily activities and family gatherings to cafés, restaurants and special events.
Product presentations bring together bottle size, packaging features and suggested occasions. This gives consumers a reference for exploring the range, while providing the brand with an official resource to share in commercial conversations.
Persian and English versions bring brand information, products, news and editorial content into one platform. Access to sales and distribution contacts completes the journey for visitors seeking a business relationship.
The project’s central value is an owned digital platform: one official destination connecting Light Blu’s identity, product information, ongoing content and routes to market.
