Website design for Anseh Patisserie, created in 1396 SH (2017–2018), combining a brand introduction with an online store interface focused on product imagery, clear categories and accessible company information.
For a pastry and cake business, product imagery plays an important role in customer choice. The website needed to make the range easy to explore while providing a clear introduction to the business and access to its store. The design challenge was to connect brand discovery with product browsing. Visitors needed to learn about Anseh, navigate its cake, pastry and other product categories, and find the section relevant to their interests.
The project brought together two complementary areas: the company website and the online store interface. Large images of products and pastry preparation establish the visual character of the brand pages, supported by navigation to products, company information, contact details and social channels. Within the store, product categories and an image-based menu structure the browsing experience. Cakes, pastries and snacks are presented in defined sections, organising the range into an accessible digital display. Product cards, featured offers and views for new, most-viewed and popular products provide different ways to explore the collection. Search, account access and a shopping cart are positioned within the interface to make the main shopping routes visible. Anseh’s orange brand colour carries through navigation and interface accents, alongside light backgrounds and prominent product photography. This creates visual continuity between the company pages and the store while keeping attention on the products. The project’s value lies in connecting brand presentation with commercial product discovery—from an introduction to the business through to category browsing and the shopping interface.
